Bringing comfort to dogs and cats around the world, every day.

Hello everyone ✨ I'm Natasha from NENE's store 🎀

When you spend time with your beloved dog or cat,
what is the moment that makes you feel happiest? 🐶🐱

The truth is, the answer to that question is the very foundation of what NENE's store stands for.

Today, I'd love to share the philosophy and mission that guide everything we do.

At NENE's store, we have one guiding philosophy.

"Bringing comfort to dogs and cats around the world, every day."

These words have been at the heart of our brand long before we ever created our first product.

More than special occasions, we cherish the ordinary moments of everyday life.

Of course, birthdays and anniversaries are precious and worth celebrating.

But we believe that what truly matters is the quiet, ordinary days in between.

Waking up in the morning and saying,
"Good morning."

Coming home after a long day and gently saying,
"I'm home," while giving them a loving pat.

Brushing their coat and smiling as you say,
"You're full of energy today, aren't you?"

Perhaps it's these simple, ordinary moments that bring us the greatest happiness.

To us, comfort is about so much more than appearance.

To us, comfort is about much more than having a beautiful, healthy coat.

It's when a dog or cat no longer resists brushing and gently closes their eyes in contentment.

It's when pet parents find themselves thinking,
"I love this time we spend together."

It's about creating a moment where both of you feel safe, relaxed, and at peace.

That entire experience—not just the result—is what we believe true comfort is.

No matter where in the world you are.

Dogs and cats may live in different countries.

They may speak different "languages."

Their lifestyles are different.

They may have different favorite treats, different favorite games, and different daily routines.

But...

The feeling of comfort.

The feeling of safety.

The joy of being touched by someone they love.

We believe those feelings are universal, no matter where in the world they are.

That's why we chose the words:

"Bringing comfort to dogs and cats around the world, every day."

What We Truly Want to Deliver

We don't simply want to sell brushes.

And we don't simply want to sell grooming mists.

What we truly hope to deliver is something much more meaningful.

We want brushing to become something you look forward to every day.

We want the time you spend together to last just a little longer.

We want more moments when you look at your beloved companion and smile, saying,

"You look so happy today."

Our products are simply a way to help create those moments.

That's what we believe.

A Promise That Will Never Change

As our journey continues...

As we create new products...

And as we reach dogs and cats in more countries around the world...

The heart of our mission will always remain the same.

Bringing comfort to dogs and cats around the world, every day.

Today.

Tomorrow.

And for years to come.

At NENE's store, we will continue to carefully create and deliver every product with that promise in our hearts. 🐶🐱✨

Meet the Team: Natascha

Domestic Operations | NENE's store

Eight years ago, Natasha found herself choosing between a robotic dog and a real one. She chose a Cavalier King Charles Spaniel—and that decision sparked a lifelong love for both dogs and cats.

Today, she lives in Okinawa, Japan, with her three beloved Cavaliers, dedicating herself every day to creating happier lives for pets and the people who love them. 🐶