Our Mission
Hello everyone! ✨
I'm Natasha from the NENE's store team. 🎀
Today, I'd love to share the philosophy that lies at the heart of NENE's store.
"Bringing comfort to dogs and cats around the world, every single day."
These words are the foundation of everything we do—from creating our products to building our brand.
(⇧By the way... I happened to glance over and found my little ones sleeping cuddled up together. 😂 Watching these simple, everyday moments is one of the greatest joys in my life. ✨)
Everyday life is built from life's simplest moments.
Birthdays and anniversaries.
Trips and special outings.
Those moments are, of course, wonderful.
But most of the year is made up of the quiet, ordinary days we often take for granted.
Saying "good morning" when you wake up.
Sharing a meal together.
Going for a walk.
Brushing their coat.
Gently saying "good night" with a loving pat before bed.
We believe it's these small, everyday moments shared with our beloved companions that become the most precious memories.
That's why, at NENE's store, we cherish the beauty of ordinary everyday life.
(↑ This is my sweet Muu, enjoying a sunny afternoon. ☀️🐶 She turned 8 years old this summer. ✨)
Comfort is where happiness begins.
What we hope to bring is more than just beautiful grooming.
When you brush your beloved companion, they gently close their eyes in comfort.
They relax and lean into you, feeling safe and secure.
Seeing moments like these naturally brings a smile to your face, too.
"That feels nice."
"You're full of energy today."
These simple, everyday interactions help build trust, little by little.
At NENE's store, we believe these quiet moments shared together are life's greatest treasures.
(↑ This is my girl, Rii, enjoying her brushing session while doing a little balance training at the same time. 🐶✨ She's very good at it, so she's wearing her proud little "I nailed it!" face. 😂)
No matter where in the world they are.
No matter the breed.
No matter the country they call home.
No matter the language or culture.
The joy of being gently touched by someone they love is something we believe is universal.
That's why our philosophy at NENE's store is:
"Bringing comfort to dogs and cats around the world, every single day."
We dream of a day when, in homes across the globe, people naturally say,
"Shall we do some brushing today?"
If those everyday moments become just a little more comforting, a little more joyful…
There would be nothing that would make us happier.
(↑ After every walk, they come home with all kinds of little "souvenirs"—leaves, twigs, and who knows what else! 😂 That's why brushing is an essential part of our routine. 🪮✨ For them, it's become a relaxing little massage they genuinely look forward to. 🩷)
More than products—we want to bring meaningful moments.
What we truly hope to deliver isn't just a brush, a mist, or any other product.
It's the moments that grow from caring for the ones we love—
Moments of peace.
Moments of comfort.
Moments filled with smiles.
We believe those small moments, repeated day after day, become something truly precious.
Our products are simply a way to help create those moments.
That is the heart behind everything we make at NENE's store.
A promise that will never change.
As we continue to grow…
Even as we create new products.
Even as we reach more countries around the world.
One thing will always remain the same.
"Bringing comfort to dogs and cats around the world, every single day."
This is the promise that guides everything we do.
Today.
Tomorrow.
And for many years to come.
We hope that each day becomes just a little more comfortable and a little brighter—for dogs, cats, and the people who love them.
With that hope in our hearts, we will continue to thoughtfully create and share each product, one at a time. 🐶🐱✨
Meet the Team: Natasha 🎀
NENE's store – Domestic Operations
I spent a long time debating whether to get a robot dog or a real one. Eight years ago, I finally welcomed a Cavalier King Charles Spaniel into my life—and that's when I completely fell in love with dogs (and eventually cats, too)! 🩷
Today, I live in Okinawa, Japan, with my three beloved Cavalier King Charles Spaniels. 🐶
