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About the Scent of the Brush

Hello,
This is Sunny from NENE’s store ☀️

Thank you, as always, for choosing and loving our magical pet brush, SHARR.

Today, we would like to address a concern we have received from some customers:

“I noticed a slight odor when I first took SHARR out of the box.”

Regarding this odor, the manufacturer has confirmed that it is the characteristic scent of a brand-new product, mainly caused by the natural rubber material used during the manufacturing process.

SHARR is not mass-produced.
Each brush is carefully finished by hand, one by one.

Because of this, when a brush is still freshly made shortly after production, you may notice the natural scent of materials such as natural rubber.

Because We Wanted to Deliver SHARR to You as Quickly as Possible


We are incredibly grateful that SHARR has received an even greater response than we had anticipated, and there was a period when many customers had to wait for their brushes to arrive.

During that time, we strongly felt:

“We want to deliver SHARR to our waiting customers as soon as possible.”

With that in mind, after carefully inspecting each product and confirming that there were no quality issues, we shipped some brushes relatively soon after they had been manufactured.

Under our usual process, SHARR is allowed to rest for a certain period after production so that the natural scent of the materials can sufficiently dissipate before the brush is packaged and shipped.

For this reason, under normal circumstances, customers are unlikely to notice a strong odor when opening the box.

However, because the period between manufacturing and shipping was shorter for some products, a stronger-than-usual scent from the materials remained when those brushes reached our customers.

The Odor Naturally Fades Over Time

The scent can be compared to the distinctive “new car smell” you may notice when purchasing a new vehicle.

As the brush is exposed to the air and time passes, the scent will gradually fade.

The manufacturer has also confirmed that:

“The odor does not pose a risk to pets’ health or skin.”

Therefore, please rest assured regarding the safety of the product.

If you notice the odor when first opening the package, we recommend removing the brush from the box and leaving it in a well-ventilated area for approximately two weeks.

In most cases, the scent will gradually become much milder.

We Have Reviewed and Improved Our Shipping Process Based on Your Feedback


Although the odor comes from the materials themselves and does not present a safety concern, hearing directly from customers who had questions after receiving their brushes gave us an important opportunity to reflect.

Because these are products used for your precious companions, we never want you to feel worried or uncertain when using them.

Our decision came from a sincere desire to deliver SHARR to you as quickly as possible.

However, we also recognize that this resulted in some customers feeling concerned, and we take that feedback very seriously.

For this reason, we have now revised our production and packaging process.

Instead of packaging SHARR immediately after production, we now allow each brush to be thoroughly dried and stored for three weeks before packaging, giving the natural scent of the materials enough time to settle.

For us, quality is not only about how quickly we can deliver your order.

It is also about ensuring that:

From the moment you open the box, you can feel comfortable and confident using SHARR.

That is another important standard of quality we want to uphold.

We Will Continue to Listen Sincerely to Our Customers

There are things that we may not notice on our own, but that our customers help us recognize through their valuable feedback.

The concerns we received regarding the scent of SHARR gave us an opportunity to review our manufacturing and shipping processes once again and make meaningful improvements.

We are truly grateful to everyone who reached out to us and shared their concerns, even when they may have felt uncertain or worried.

At NENE’s store, we believe that our responsibility does not end when we deliver a product.

We want to continue creating better products by listening to the experiences and feedback of the customers and beloved pets who actually use them every day.

If you ever notice anything or have any concerns, no matter how small, please do not hesitate to share them with us.

We will continue to sincerely listen to both our customers and their beloved companions, and strive to make our products better every day.

Thank you for your continued support of the magical pet brush, SHARR.

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